tuszyte.pl
Enabling a partial exit for some shareholders while maintaining operational continuity and a vision for further development for the rest
E-commerce & Fashion
Industry
Equity Investment / Partial Exit (Sell Side & Growth Partner)
Transaction type
Poland
Field
Transaction context
Tuszyte.pl, an e-commerce brand specializing in children’s clothing, has reached a stable level of development and faced a strategic choice: exit the business or invite an investor for further growth. A key challenge was to plan the process in a way that would allow for a partial exit for some shareholders while maintaining operational continuity and a vision for further growth for the remaining shareholders.
How we conducted the transaction
- Preparing the company for the process (financial, marketing, and technological analysis),
- Valuation and preparation of investor materials (Data Room),
- Active investor search – reaching out to several hundred entities from Poland and abroad,
- Conducting several hundred interviews to match a strategic partner,
- Supporting the negotiation of transaction terms and developing a post-investment development plan,
- Supporting communication and integration between the company team and the investor.
Preparation
Preparing the company for the process (financial, marketing and technological analysis)
Quotation
Valuation and preparation of investor materials (Data Room),
Searching for investors
Active search for investors - reaching several hundred entities from Poland and abroad
Conversations
Conducting several hundred interviews to match a strategic partner
Integration
Support for communication and integration between the company team and the investor
Negotiations
Support in negotiating transaction terms and developing a post-investment development plan
Results
- Exit of shareholders holding 50% of the company
- Remaining and further development for the remaining partners with the new investor.
exit 50% of shareholders,
Remaining and further development for the remaining partners with a new investor
The company has secured funding and the necessary expertise for product and operational expansion, and the investor has secured a strong brand and a team ready to scale. Venturepackt continues to collaborate with both parties, supporting, among other things, the Hong Kong-based team’s supplier sourcing efforts.
“This is an example of a transaction where the key was aligning the goals of all parties—the seller, the remaining parties, and the investor.
Thanks to open communication and a sound strategy, we managed to combine exit with investment in growth.
This is what e-commerce transactions based on trust, synergy, and data look like.”
“From the outset, we knew we were looking not just for an investor, but for a partner who understood the children’s products market and the brand’s values. Venturepackt guided us through the entire process with incredible transparency; we knew where we were and what our options were at every stage.
It was a difficult transaction—because it involved many parties—but a very well-prepared transaction. Now it’s time to implement our ambitious yet realistic plans for brand development.”
“Tuszyte.pl was an attractive opportunity for us because it aligned perfectly with our operational model and our strategic goal of expanding e-commerce activities in Europe. Venturepackt ensured a well-structured, responsive and transparent process, which allowed us to evaluate the business efficiently and finalize the deal within a short timeline. We’re excited to support Tuszyte through the next stage of its operational and commercial transformation.”
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