Triny.pl × Nutridome
Consolidation of the two leaders in the online book market: Gandalf and TaniaKsiążka.pl
Consumer Brands
Category
sprzedaż (Sell-Side)
Transaction type
Polska
Field
Transaction context
Triny.pl, a brand operating in the natural cosmetics segment, faced a strategic decision after 13 years of building a business: sell the company or close down.
The company had prepared some of the materials from the previous process, but previous sales attempts with another advisor failed to lead to concrete discussions.
The biggest challenges were:
- preparing documentation at a level that engaged investors,
- conducting the process in a very short timeframe of three months,
- actively managing communication with investors during the holiday season,
- maintaining the pace of discussions and process continuity,
- protecting the founders’ interests and supporting them in the emotional decision to sell the company they had built for over a decade.
The owners emphasized that the previous process had “stagnated,” so engaging an advisor who would truly lead the entire process and be present at all times was crucial.
How we conducted the transaction
Venturepackt began by thoroughly organizing the data and preparing investment materials that not only presented the business parameters but also allowed investors to quickly understand the brand’s potential.
The scope of work included:
- preparing the investment prospectus,
- fine-tuning all operational and financial data,
- actively reaching out to investors – not just sending materials but building conversations,
- continuous contact with potential buyers and qualifying investors,
- conducting negotiations and ensuring transparency in the process,
- supporting the seller in preparing for difficult questions and decisions.
Even though the process took place during the “holiday season,” Venturepackt ensured that momentum was maintained: investors were constantly informed, discussions never stalled, and subsequent steps were conducted smoothly.
Ultimately, the transaction closed within three months, in line with the founders’ ambitious goal.
Connection results
Landscape via Nutridome
Triny.pl was acquired by Nutridome, which enabled the brand to continue to function and develop within the structure of a larger organization.
New partner
The founders avoided the need to liquidate the company and found a partner who appreciated the value built over 13 years.
Integration
The process was quick, efficient, and fully secured for the sellers. The entire transaction was completed despite the holiday season, thanks to Venturepackt's high level of commitment and proactive communication.
“The Trina sale process was intense, as we anticipated closing within three months. This required perfect preparation of materials, rapid investor qualification, and very precise execution of subsequent stages.
The biggest challenge was maintaining momentum during the holiday season. Experience in managing investor dialogue and quickly responding to their needs proved crucial.
Ultimately, the process went according to plan, demonstrating the value of proper structure and consistency in M&A negotiations.”
“Working with the owners’ emotions was crucial in the sale of Trina. It was a decision to close a certain chapter in their lives—after 13 years of building a brand.
Our role was not only to manage the process but also to create a space in which decisions could be made calmly, with a full understanding of the investors’ intentions.
This is an example of a transaction where the pace was fast, but rapport and emotional support were just as important as all the analysis.”
“The decision to sell our online store was a difficult one, but thanks to Venturepackt’s support, the entire process went incredibly smoothly. The team took care of every detail, from the valuation and investor search to finalizing the transaction. They ensured that the sale was completed quickly and efficiently. We are impressed with their professionalism and highly recommend Venturepackt to anyone considering selling their e-business.”
Video
Are you planning a similar transaction?
Contact us to discuss opportunities to collaborate on e-commerce mergers and acquisitions.
