The process of selling a business to an investor consists of several stages, the first of which is building a list of actually interested parties. After…

The process of selling a business to an investor consists of several stages, the first of which is building a list of actually interested parties. After selecting potential buyers, the key moment comes – you put all the key cards on the table. In this article, we will discuss why a professional presentation plays a key role in the sales process and what elements you should consider to attract investor interest.

Presentation as a business card of the company

A presentation is the first hard, tangible and relatively comprehensive data that a potential investor will see, therefore its quality and form are of great importance. It is based on the presentation that the investor decides whether a given offer is worth further interest and whether to read it at all. Will we surprise you if we tell you that every third presentation we receive is unreadable and even we are unable to get through it – we scroll, praying for the end. Therefore, it is worth ensuring a professional appearance and reliable data.

Key data and information selection

Carefully selected data is crucial in the presentation. Focusing on key metrics and business results allows investors to quickly understand a company’s potential. Valuable financial information and the company’s achievements allow you to more accurately estimate the expected transaction price. Of course, the 0 bullshit rule always applies.

Reliability and credibility

There is no room for manipulation or distortion of data. Reliability of presentation is the foundation of a successful transaction. Investors are looking for reliable partners, so it is important that the data presented is accurate and verified.

Professional appearance

The aesthetic and clear layout of the presentation influences its reception. Clear charts, professional photos and graphic consistency create a positive impression. Let’s try to present the company as an organized and solid entity.

Adaptation to the audience

It is worth remembering that each investor may have different priorities and expectations. Therefore, the presentation should be tailored to the specific audience. Specific data is key, but you also need to take into account what is important for a given investor.

Summary

A professional presentation plays a key role in the process of selling a business to an investor. It is the seller’s business card and a chance to attract the interest of potential buyers. The key is to present reliable data, carefully selected information and a professional presentation. Let’s also remember to adapt the presentation to a specific audience. By taking care of these elements, we increase the chances of successful sale of the business and the appropriate image for such a transaction. Because it was not appropriate to go to church in tracksuits, although times are changing…

Example

See an example of a presentation prepared in accordance with the above. rules: download